Using Flickr as part of you social media strategy, opens up a whole new set of possibilities. Not least, being able to embed the rather lovely flickr slideshow into your webpage.

Distributing your content has advantages too, as it widens the net (excuse the pun). Consider uploading your product images into a Flickr gallery and embedding the slideshow into your website. Suddenly, you have content relating to your business in more than one location. Images in Flickr can be tagged and also shared, which just widens your reach even further.

Embracing social media can do wonders for your google rankings too. Google indexes blogs, images, movies and a whole lot more. So, before you go and spend time and money on SEO and PPC, give a little thought to social media – its free!